In parallel, the new young adult focused “Invis is a Powerful Thing” campaign shines a light on how powerful the transformation with Invisalign treatment can be for every young person’s self-confidence, especially in the current context of increased video calls. The teen campaign, “Invis is Not Your Parents Braces”, focuses on helping teens and parents understand the benefits of orthodontic treatment with Invisalign aligners in a light and heart-warming way. This data-driven and increasingly digital approach gives Align greater confidence in its ability to measure and optimize ROI.”Īlign’s brand strategy is both global and local, leveraging a global campaign with insights from multiple regions, and content and placement localized based on market-specific data. With this campaign, Align is further increasing its investment in digital ads and content opportunities, especially among teens. The new campaign is based on consumer insights and data, helping Align meet consumers where they are, with ideas and language that resonate with them. No other company in our industry invests in getting potential patients to a doctor for treatment like Align does, and as a result, more than 10 million consumers globally have transformed their smiles with Invisalign treatment.
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These build on the 2020 campaign and include new mom and young adult targeted TV spots, influencer-led YouTube and social media content, and digital advertising campaigns to engage teens and young adults where they spend their digital time.Ĭommenting on Align’s expanded consumer campaign, Raj Pudipeddi, Align Technology Chief Innovation, Product, and Marketing Officer and SVP said, “Align Technology invests more than $250 million annually in consumer brand awareness and demand generation campaigns to reach 500 million potential Invisalign patients worldwide and help connect them to Invisalign providers.
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(“Align”) (Nasdaq: ALGN) a leading global medical device company that designs, manufactures, and sells the Invisalign system of clear aligners, iTero intraoral scanners, and exocad CAD/CAM software for digital orthodontics and restorative dentistry, today announced that it is rolling out the next phase of the Mom/Teen multi-touch campaign, as well as a new “Invis is a Powerful Thing” campaign targeted at young adults. TEMPE, Ariz., (GLOBE NEWSWIRE) - Align Technology, Inc. Leverages data analytics and consumer insights that resonate with potential patients, especially teens and young adults Reflects continued investment in driving consumer demand for Invisalign treatment through approximately 106,000 active Invisalign-trained doctors worldwide Invis is Not Your Parents Braces Invis is Not Your Parents Braces